Hi,
OS KT wrote:I have neared completion of my new OS, and am preparing to market it to corporations such as Dell, HP, ect. Any recommendations on how to effectively reach such high-profile audiences?
Large companies like Dell and HP sell what most of their customers want, but probably limit the choices available to the top 2 or 3 OSs (ie. Windows & Linux) to avoid high support costs. Unless your OS already has a significant market they won't be interested.
So, the first step would be to create a significant market for your OS. For this you'd need a good web site where the OS, applications, documentation, etc can be downloaded (if it's free) or purchased (if it's commercial). Then you need to get consumers interested.
To get consumers interested there's a few pre-requisits. The OS must be stable and secure, support a wide variety of hardware, have enough applications so that people can use it instead of another OS, have developers working on software for it, have online help, and most importantly it needs to be able to do something (anything) better than any other OS (ie. it should provide a reason for people to shift away from what-ever they're already comfortable with).
Once that's all out the way, you need to do promotion - create videos of it's best features, submit articles about it to relevant news sites, leave links to your web site everywhere you go (including here!), tell everyone in the world that your OS is the best OS ever created (even if your wrong it'll create curiosity).
If you successfully do all of that, then you'll get users who will talk to others about your OS and show it to them, and you'll get more users, and then more users, etc. Eventually (if your OS is worthy) you'll have enough users to get Dell or HP interested, or you might find that you don't need Dell or HP anyway (or you might be fighting Microsoft's lawyers for no good reason until your bankrupt
.
Cheers,
Brendan