Anything would be better, than HV.
Well, about searching in a right place, try ARM site, they have a paper on TrustZone, it gives you insights on what it could be used for and its capabilities. TrustZone, PSCI, ATF are keywords.
What's interesting in the Secure World? It's up to your OS design, of course, how extensively you are going to use Secure Extension (SE), if anyhow, but generally speaking, every OS has some kind of Security Subsystem. It provides many security related functions - from access control and secure account management to cryptographical APIs. So, this SE strengthens your Security Subsystem, because it gives you a hardware for it, it's much harder to "crack" it. You can put there something as simple as gateway system services (calls)-like set, that other components may invoke or as complex as running there entire different (Secure) OS, if needed. I didn't get to it yet, honestly, so I can't say what I would want to do with it, I am still Insecure for now.
But looking over its features, it's rather obvious, that it's something really valuable, that definetely can find its way for providing people valuable features, usability. The fact it's now laying dormant with linux, shouldn't be considered as a proof of its unusefulness, linux never was famous for being innovative. Oh, look, I am again talking about how I dislike linux, instead of advertising SE.
Just a primitive example - Secure World has its own secure memory, totally inaccessible even from kernel (its insecure parts). So, your security subsystem may put there over-sensitive data and given, that access to them is possible only through the very strict gateway mechanism, the attack surface gets minimized and even intrusion into the kernel wouldn't be able to let a maluser get those data. Or vulnerabilities like Spectre, Meltdown, they won't help to guess those data either. Now elaborate on this, depending on what your system is (going to be), these capabilities definitely could be very useful. Couldn't they? There might be secure peripherals as well, - yet one field for desing considerations. Finally, Secure World handles Reset/Shutdown, idle, secondary CPUs bring up, big.LITTLE migration.